Photography. Film.
Production.

Gary Burchell

So, why 10’000 Hours? Because we believe that through hard work, you can become extraordinary at what you do. That with commitment and time, complex things can become instinctive.

We’ve done our 10’000 hours.

We’ve honed our photography, our full production service, and our business. Our planning is meticulous, and our system is tight. Which means we bring high production values and efficiency to our shoots.

This didn’t just happen. Before Gary Burchell founded 10’000 Hours in 2017, he spent years working closely with the creative team at Getty Images, then shooting commercial and lifestyle photography for advertising. He is credited as being one of the photographers to modernise the library image industry, shooting images with more realism, diversity and authenticity. The foundations of what we do today.

We work with clients and agencies alike. Clients include Amazon, Apple, Sony, John Lewis, Mothercare, Tia Maria, Warburtons, MasterCard, Tesco, Dove, Lloyds TSB and The Sunday Times.

We invest time and care in the mix of cast and characters, the locations, the styling and propping. It’s through this combination that we create realistic characters and worlds that are sincere, positive, warm and relatable – and right for the client and their brand.

To bring this genuine warmth and emotion to the pictures, you need genuine warmth and emotion on set. Our sets are happy and relaxed – places where people talk in a very emotionally open way.

And this all stems from our ethos – ‘Work hard and be nice to people’. This truth permeates into everything 10’000 Hours is and does.